Into the Known: Brand Identity
Who and what am I? We ask this question over and over until we are satisfied with the answer. Self-formation. That is like the most fundamental goal of life. That…
Color Psychology: Rainbows in Marketing
Why are there so many red colors in fast-food brand logos? Haven’t noticed it? Well, here are the names; Mcdonald’s, Arby’s, Wendy’s, Burger King, In-N-Out, and the list goes on…
Magic Beans of Filming: Create Giant Videos
Let’s say you want to make a video. Maybe for your presentation, or something to show at an important event. You don’t know what you need to make a video….
How Is Emotion Used In Advertising?
Marketing is a means to make use of media to speak to its consumers. With so many brands and establishments generating new commercials each and every day, what makes an…
How To Make a Memorable Ad For Your Brand
Most industries experience major changes from time to time according to the changing needs and wants of their consumers, but ones that rely on the presence of media and technology…
Normalizing the Norm: How to Better Represent Diversity In Our Media
Let us stop for a moment and think about this: all the restaurant ads, bar fliers, television programs depicting white men with dapper suits and gleaming smiles. If you see…